Clinically proven mildness®. Pure & gentle daily care. Leaves skin soft & smooth after just 1 use. Free from parabens, dyes & phthalates. Nourishes baby's skin for 24 hours. With coconut oil. Keeps skin soft and feeling healthy. Paediatrician & dermatologist tested. When a baby is born, their skin is at its most delicate. That's why we perfected our formulas over 125 years so they're now even more gentle for all. Hypoallergenic* *Formulated to minimise the risk of allergies. We only choose high quality ingredients that are gentle for baby. That's why we've rejected over 400 ingredients that don't meet our Best for Baby™ Standards